Want to know the secret of defying ageing hair?

As the years fly by we celebrate life, birthdays, new jobs, families, trips and friendships. But, there may be signs of the passing years when we stop and take a second. These signs can be lines of our faces or changes in our hair.  Below are some tell tell signs of ageing hair.   How many signs do you recognise? THOUGHT: Think of the amount of adverts you see for ageing skin, do you see the same attention for hair? No, because not many companies have cracked the code to produce results that genuinely make a difference to ageing hair. Also, ageing hair products require specialised ingredients that are not alway cost effective for such large companies,  and therefore they will not produce them.

Is your hair ageing?

If your hair feels drier, coarser, and stiffer, it may be your age, not your imagination. Turning grey is one of many changes your hair goes through with age. Other changes include thickness, texture, growth rate and location- we all know about stray chin hairs! These changes can occur rapidly or very slowly, they may start in your 20s, 30s, later, or they may not start at all –  no two people will live the exact same hair ageing experience.

Can I stop my hair ageing?

Yes and no. You can stop your hair prematurely ageing but no you cannot stop the hair ageing process full stop. Not to threat though, no matter where you are in your hair ageing journey, you can slow it down.  You may be engaging in a lifestyle that is ageing your hair right now without even knowing. A few minor tweaks and you’ll feel younger before you know it.

Am I speeding up the hair ageing process?

If you’re doing any of these things, yes…..

• Using sulphates in your hair care
• Using products with Parabens
• Using products with denatured alcohols
• Using hair care with silicones 
• Using hot styling tools often
• Not using heat protection
• Colouring your hair with high % chemicals
• Chemically changing your hair texture
• Excessive UV exposure
• Over-washing your hair
• Not eating a balanced diet

Lifestyle tips to nurture your ageing hair

The number one way to ensure your hair ages beyond your years, is using products filled with harsh chemicals! Chemicals create frizz, mess with our scalp PH, mess with our hormones and can lead to all signs of premature hair ageing. These chemicals can be in our hair care, our colour and even in everyday fragrances. The ultimate secret to defy ageing hair is to be conscious of the ingredients in your products. Choose natural, choose soft, and choose to nurture and nourish. Don’t be fooled by product labels that claim high percentages of natural ingredients, check ingredient lists! If the first 3-6 are not natural then chances are, these products aren’t either. Companies have different standards of labelling and there is no governing body to set a standard so many can claim natural when they are far from it. Our products use food grade ingredients so we can say with confidence we are natural! Our products are good enough to eat! (Please don’t try this). Start with a healthy scalp. A clean scalp will promote healthy cell turnover and an ideal environment for optimal hair growth. Just like skin care targeted to those looking for an anti-ageing boost, exfoliation is key; it removes dead skin cells from around follicles allowing maximum oxygen to penetrate. Our scalp exfoliating cream clears the scalp of dead cells, banishes residue of old products and impurities, and reactivates micro-circulation to aid delivery of oxygen and nutrients. Choose your ideal hair care packed with natural, nourishing, active ingredients We’ve seen that ingredients play a major role in our ageing hair, so look no further for the best natural hair care possible. Whether your hair is coloured, blonde, damaged or dry we have a specialised, professional duo for your ageing hair. Our product ingredients are certified VEGAN OK, and ORGANIC. Take a look at our ranges and see which is best for you here.

Treat treat treat  One of the main concerns when it comes to ageing hair is hair loss or thinning. While this is normal in the ageing process, you can slow down the process! Along with a healthy scalp, you can use specialised treatments to stimulate hair follicles to produce more hair and at a faster rate. Use a natural treatment with active ingredients such as our Loss Control Fortifying products. We also advise you invest in an organic rosemary oil (or make one yourself). “Rosemary oil has been found to stimulate new hair growth and can even be used to treat androgenetic alopecia. Mix a few drops of rosemary oil into a carrier oil, like argan oil or jojoba oil, and massage it into your hair and scalp before rinsing” (Healthline). You can also leave this on overnight for even better results. For tips from Carolyn Newman, award winning hairdresser and global educator, click here. 

ORGANIC DATE EXTRACT

 

Where are dates from?

The date is a typical fruit of Mediterranean Africa and of the countries in Western Asia. It is produced thanks to the cultivation of the date palm, a very long-living tree that can be around for up to 300 years and can produce 50 kilos of dates per year.

Benefits of dates for skin and hair health

Dates are an incredible source of vitamin C and D. Both of these vitamins boost collagen production, and therefore skin elasticity. Aside form this, dates are extremely rich in antioxidants; specifically tannins. Tannins prevent cell damage and oxidation, this helps with reduction of inflammation. But wait, there are even more benefits, we all look for smoother, softer skin and the nutrients found in dates do that by enhancing the strength of the subcutaneous tissue. All of these benefits delay the appearance of wrinkles and fine lines! Dates are the anti-aging fruit!

Dates don’t just work their wonders on our skin but also our hair. Being highly rich in iron, dates improve blood circulation and cause hair growth. They help to strengthen hair follicles and hair roots which prevents breakage and loss too.

Which INSIGHT products use date extract?

The Insight Man range uses organic date extract, which is rich in saponins, substances with anti-inflammatory qualities, vitamins and mineral salts. Explore the range.   

• ANTIOXIDANT, PROTECTIVE: it protects against the aggression of external agents, owing to the high flavonoid and vitamin content.
• NOURISHING, EMOLLIENT: it has moisturising, elasticising and toning properties.

INSIGHT INCOLOR HYDRA-COLOR

From the first application, the hair will be noticeably hydrated, full-bodied and silky.

Protecting the scalp

During the coloring treatment, one of the most common protection systems acts through a passive mechanism, thanks to the use of products with a shielding action, such as Incolor Dermal Protector: the components form a sort of protective barrier on the skin preventing the contact of the coloring mixture with the scalp. In order to minimize the risk of improper use of the color, without loss of functionality, we invented Hydra-Color® Blend. Hydra-Color® Blend represents an innovative approach to the possible problem of irritation due to the alkalinity of permanent dyes, as it provides a mechanism of action similar to a self-regulated release system that is activated at the time of application. 

HYDRA-COLOR® BLEND: what is and how does it work?

Hydra-Color® is an innovative blend of esters of natural origin (Lauryl Lactate, Octyldodecyl Lactate, Tristearyl Citrate), derived from Lactic and Citric Acids, with a protective, but above all moisturizing, action.   During coloring, from these esters, by fission, derive:

• Some acids that degrade the skin pH
• Some neutral salts formed by the combination with the liberated ammonia, for example ammonium lactate, a component of the NMF, which is a fundamental factor for cutaneous and capillary hydration. In this way the water is retained inside the hair.

 

THE SYNERGIC EXTRACTS

  + Vegetal Phytokeratin Composed by hydrolyzed wheat, corn and soy proteins, with amino acids similar to those found in hair and nails, strengthens the hair fiber and gives volume and shine. + Organic Argan Oil Referred to as “liquid gold” because of its benefits, this oil makes the hair soft, elastic and easy to comb. Being rich in vitamin E, linoleic acid, Omega 3 and 6 and fatty acids, this oil contrasts the action of free radicals, promoting the elasticity of the hair. It also makes them softer and easier to comb, feed- ing and protecting them during coloring. + Grape Seed Butter Rich in vitamins and polyphenols, it’s well known for its antioxidant properties. It has energizing and restructurizing qualities, which allow a better control of the moisture level of the hair.  

INCOLOR PLUSES

 VEGAN OK Certification

Incolor is VEGAN OK certified. This standard was established to foster the dissemination of a culture of respect for life and the environment, so that such values can be a common heritage for all. Therefore, buying a product bearing the VEGAN OK logo on the label, the consumer implicitly receives a guarantee from the manufacturer that the product does not contain animal components and so it did not directly involve exploitation and killing of animals.

Nickel Tested

All our formulas are nickel tested, ‹ 0,5 PPM, to guarantee greater safety in case of hypersensitivity.

High percentage of naturality

Hydra-Color® formula contains a high percentage of natural derived ingredients. On average, more than 90% of the total formula is composed of raw materials of natural origin.

Low content of ammonia

The Hydra-color® phytoproteic coloring cream contains a low percentage of ammonia, which can vary according to the chosen shade.

 Pre-naturalized color

Incolor is a pre-naturalized color: hence it doesn’t need to be mixed with a color base to reach the desired effect, even if in case of grey hair.

Treating base with high conditioning power

Thanks to its formula enriched with principle actives, the Hydra-Color® coloring cream leaves the hair soft and easy to comb.

Allergen free fragrance

We have chosen to use a fragrance without allergens, to minimize the risk of irritation.

CHARACTERISTICS

• 100 gr tube (60 gr tube for the correctors);
• Standard application 1:1,5 with the desired activator.
• The Incolor Nourishing Activator, enriched with Rice Proteins, is available in four versions: 10 /20 /30/ 40 volumes.

 RESULTS

• Softer hair, nourished and restored.
• Higher protection of the scalp during coloring;
• 100% coverage
of the most difficult gray hair;
• High duration of the color treatment;
• Intense and deep nuances.

Veganuary is here again, our favourite month to educate those open to trying vegan products! Let’s talk professional vegan hair colour! We rarely think about veganism when it comes to our hair and beauty products and even less so for hair dye! Why? Because we just assume the changes to ethically sourced ingredients is a standard now days, specially for large companies. But that’s where we’re all wrong! The largest professional hair colour brands are yet to make the switch! What ever their reasoning for this is, we know one thing, customers are demanding ethical, vegan products, and we sure give them what they want! If you need some convincing to join us in offering sustainable, ethical, vegan choices to clients, read on.

What’s vegan hair colour?

Many hair colours are packed with harmful chemicals and animal byproducts, vegan alternatives are more filled with more natural ingredients and absolutely NO animal byproducts. Our INcolor range is low in ammonia, allowing you to get hair shiny, whilst respecting hair fibres and protecting from any damage. Thanks to Phyto-Keratin, Argan Oil, and Grape Seed Butter, INcolor ensures a restructuring and deep conditioning action.

Why you should use vegan hair colour:

Whether you or your clients are vegan or not, here’s why you should make the switch! Anything a non-vegan colour can do, we can do (better)! We can’t speak for all vegan colour but we know our own INcolor range performs just as well, if not better than all major brands.

1. No Compromise

There is a stigma that choosing ethical, vegan products means you give something up or compromise. Perhaps this was true when such products were first introduced e.g. limited colours or performance, however the need to vegan products has propelled the market to create an alternative products that compete with the largest of brands.

2. For the Love of Animals

We all love our pets and would be heartbroken if anything slight were to happen to them, but we brush over exploitation of animals for our products, mostly because we don’t see the pain and suffering first hand. If we have alternatives that do as good a job, if not better, then why let an innocent animal suffer? We can illuminate killing and exploitation just by making the switch to professional vegan hair colour such as INcolor.

3. For Health

Harsh chemicals in the majority of professional colour leave lasting damage on the scalp. Clients may not even know this is from such services as they have not had a serious reaction, however 70%+ experience dry, flakey scalp and pass it off as dandruff. When our scalp changes, it is giving us a message, that something is wrong. Our scalp and skin in general is not meant to be compromised by harsh chemicals and non natural ingredients. Furthermore, there is a higher chance of extreme reaction with non vegan professional colour due to ingredients. The natural ingredients you’ll find in our professional vegan hair colour won’t damage or irritate your scalp. Our products are tested for irritants and are not likely to compromise scalp health. In fact, our natural nourishing ingredients are there to sooth the scalp whilst colouring hair. Not only will your scalp be in better health when using professional vegan hair colour, but your hair will too. Hair is not stripped and weakened like it is when using harsh chemical filled colours. INSIGHT nourishes whilst it colours, leaving hair healthier than before a service.

4. Quality of Results

We can’t speak for all vegan hair colour but we sure can speak for INSIGHT Incolor! The quality of vegan colour speaks for itself! You can find more examples of amazing results on our instagram.

             

5. For our planet

A lot of hair dyes are packed with harmful chemicals like ammonia. Using a vegan alternative  usually means that natural ingredients are more prominent. Our Flowerology hair dyes contain natural ingredients and are free from the usual nasties that you find in other hair dyes. In fact, our hair dyes are 95% natural and contain 75% organic materials. The natural composition of our hair dyes means that you’ll cause less damage to your hair compared to conventional dyes. They contain natural botanical ingredients that help to add strength and nourishment to your hair. Unlike most dyes that you’re probably used to, ours don’t contain ammonia – you know, the ingredient that irritates skin and eyes. Surely that’s a bonus!

6. To Support Ethical Companies

It’s 2022, we are hugely informed about ethical choices and business practices, it’s surprising to think that not all professional colour brands are making such choices. We, along with many others have proven the incredible results with vegan hair colour, yet others choose to continue to use animal byproducts. Large companies should be held accountable for their actions. If 1 major brand made ethical choices, the effects could equate to 20 small vegan brands trying to make a change. What can salons do? Choose ethical, vegan products and show the non ethical brands things need to change. INSIGHT is 100% Vegan and certified Vegan OK. We are fully sustainable and only use recycled PET for packaging.

About INcolor:

Fall head over heels with  colour again. Get the incredible results you’re used to but feel better about the products you use! Professional vegan hair colour is the future, and the future is now! INSIGHT INcolour:

• 100% Vegan certified Vegan OK
• Nourishes hair whilst colouring
• 100% coverage of the most difficult grey hair
• Long lasting colour
• Deep and intense tones
• Cruelty-free
• High percentage of natural derived ingredients
• Nickel tested <0.5 PPM

You can also fill your salon and offer a variety of other vegan products like shampoos, conditioners, treatments and styling! Remember, you don’t have to be vegan to support vegan salon supplies, all small steps towards a better future count! READ MORE ABOUT INSIGHT INCOLOR HERE.    

Well.. that depends on your hair! The best vegan shampoo will be suited to your hair type. The market is saturated with vegan hair products right now, every cosmetic company is jumping to create vegan hair care, but are they thinking about ticking off the needs for a label or are they thinking about the absolute best ingredients for your hair? Always consider the needs of your hair as well as the vegan label.

The best vegan shampoo for curls

An exciting product is hitting the shelves in salons all over the UK (Nov 2021) and will soon be available to the public too! ELASTI-CURL Pure Mild Shampoo is the ultimate shampoo for curls and waves. It’s formula gently cleanses the scalp and hair, whilst deeply hydrating. Just like all of the INSIGHT hair care range, this shampoo is sulphate free and contains no drying ingredients (essential for healthy curls.) ELASTI-CURL Pure Mild Shampoo leaves curly hair soft, light, tangle free and pumped full of nutrients.

The best vegan shampoo for frizzy hair

INSIGHT’s ANTI-FRIZZ Hydrating Shampoo is fly away control in a bottle! This range is fantastic as it is effective on all hair textures and even defies humidity. Hair is left super silky, detangled and tame. Bonus: the range is filled with organic Linseed Extract, Cocoa Butter, Cotton Oil, and Hemp Oil for extreme deep penetration of nutrients.  

The best vegan shampoo for blonde hair

We all know the struggles of being blonde, and we all know the harsh processes taken to achieve a perfect lift. A natural, vegan shampoo is the wonder element to any blonde’s hair routine. When choosing that perfect  product, don’t just look for a vegan logo, this doesn’t mean a product is filled with the best nourishing ingredients. In many cases the vegan logo just means the formula is as it’s always been minus the animal elements. Instead, look for an organic, natural, vitamin packed ingredients list. Along with soft and nourishing ingredients you should opt for a shampoo that cancels out any brassiness, this goes for you golden blondes too.  For warm tone blondes we recommend INSIGHT Anti-Yellow shampoo and for those who like their hair a cooler tone,  our multi sell out COLD REFLECTIONS range is needed!

The best vegan shampoo for ageing hair

When mature hair is creeping up on you, you need to double up on nourishing ingredients, and double down on all the nasties in much available hair care on the market. Animal by-products have no reason being on our heads, nor do we need to harm animals and use their bodies for our consumption when we have the wonderful planet to cater our every need. Besides this, ageing hair needs, and thrives when natural, organic products are introduced. There are many different stages of the hair ageing process, to read more about this click here. Long story short, you need to evaluate your current hair circumstances and choose products based on your needs. For example, hair that is thinning may benefit from a hair loss treatment. INSIGHT’s Loss control system is made up of Loss Control Fortifying Shampoo and a Loss Control fortifying treatment .  The range is packing with natural ingredients (Organic Horse Chestnut Extract  for Strengthening and Anti-Inflammatory purposes. Fortifying Complex (Menthol, Guarana Extract, Organic Echinacea Extract for Energising, Invigorating and Stimulating). Besides thinning hair, ageing hair starts to become very dry if not cared for properly. It is important to ensure you use a shampoo that is deeply moisturising and packed with nourishment to replenish hair. Hair in our 30s starts to become less effective at absorbing moisture, and hair above 45 is half as capable as it was in our 20s. Hormonal changes when ageing also play a vital roll in hair moisture. Women going through menopause will find their hair much dryer than ever before due to scalp oil glands producing less oil, which makes hair drier and less elastic. To counteract the losses of our natural process, we need to introduce products that do this work for us. Read our full blog on anti-ageing hair care here. For most mature hair, issues include dryness and frizz, here we can introduce our Dry and Anti-Frizz ranges. Our anti-frizz range is scientifically formulated to correct frizz, not the mask it like many other products on the market. Your hair will be treated from the inside out; intensely moisturised, gently softened, and effortlessly detangled. We do this with a careful blend of Cocoa Butter, Cotton Oil, Hemp Oil and Organic Linseed Extract.          

For those who want to change their look or revive their reflections, Incolor offers enhancing direct pigments, a new, easy-to-apply formulation in gel formula. Enhancing direct pigments intensify the hair’s natural colour and accentuates cosmetic colour, tones highlights and lets you create vibrant fashionable reflections. The range has 11 shades, available in two sizes (100 ml and 250 ml): INTENSE BROWN DARK BROWN LIGHT BROWN DARK BLOND LIGHT BLOND COLD BLOND BRIGHT RED FIERCE COPPER LUMINOUS GOLD DEEP PURPLE RICH SILVER The shades can be used pure to achieve intense reflections. Otherwise they can be mixed with the special mask, for easier application and a more natural result. The product, mixed with the mask, can even be applied right after a chemical treatment. DIRECT PIGMENT MASK To achieve a more subtle result, the direct pigments can be mixed with this mask, up to a maximum of 40% pigments in the total mixture. The Mask contains the Organic Argan and Mongongo Oils. The Mongongo Oil belongs to a range of oils of the african beauty tradition and derives from a tree that grows in the desert areas of southern africa.
The use of this oil in the field of natural cosmetics has a wide potential. Thanks to its gloss and combing qualities it’s perfect for the use after coloring. Furthermore, one of its essential characteristics is the ability to help the hair to retain its pigment and protect it from sunlight. RECOMMENDATIONS FOR USE: NATURAL NUANCES They can be used pure, to obtain a more intense color. Duration: 4 / 6 washes MIXED NUANCES Considering the intensity of these colors, it’s advisable to dilute them (up to 40%) in the mask, to revive the color or counteract unwanted reflections. For example, silver can be used as anti-yellow, to counteract the yellow and golden reflections typical of white or bleached hair. if you want to achieve a fashion effect, you can use the fantasy shades pure, without dilution. Duration: 6 / 8 washes WARNINGS Do not apply on very sensitized hair; Do not use in case of high percentage of grey hair; Shake before use; Do not mix with oxidation color; Use gloves during application; Do not use heat sources. And now…enjoy! Take a look at Enhancing Direct Pigments in action at Pixal Rose Vegan Salon.

The curly hair revolution is here! Bubbling and boiling over the last few years, it’s finally erupted and everybody is ready to put their straighteners down and let their hair do its thing! We’re ready to ride the wave with you all and help you along your curly, wavy journey with professional tips, tricks, and advice. If you’re ready to embrace your natural curls or waves, this is for you!

The Basics

Don’t try to force your hair to do something doesn’t want to do. If you want natural, you have to work with what you already have. You won’t get perfct curls and styles the first time you try (unless you’ver VERY lucky). It takes time to build your natural curls and waves when youv’e been fighting against them for so long.

How to tell if you have curly or wavy hair 

It’s obvious if you have curly or wavy hair isnt it? Not always. But thanks to the internet plenty of people are discovering they have beautiful undiscovered texture. To find out if you may have curls or waves, click here.

Do NOT wash your hair every day

We should all know by now that washing daily is bad for our hair and scalp. If there is one hair type that needs to take this advice VERY seriously, it’s the curly crew. Overwashing strips hair of natural oils, causing curls to dry out very quickly. Ideally, hair should be washed once or twice a week, with refreshes inbetween.

Let’s talk brushing

Using a brush on dry hair leads to separated and frizzy curls, think Monica from friends in ‘that’ episode. Brush your hair in the shower, whilst wet and filled with conditioner.

Find the perfect products

Eliminate the sulphates and drying alcohols, these will lead to dryness and frizz. Choose moistursing products that are as natural as possible. Chances are you hair is on the dry side, you should incorporate a pre shampoo treatment, or a pre-poo as it’s been named. For all textures, particularly type 4,  use INSIGHT ELASTI-CURL Bouncy Curls Hair Oil

Apply and massage on the lengths for a few minutes. A natural, moisturising mask can also be used as a pre-poo treatment. See below for recommendations.

             

When choosing a shampoo, always ensure there are no silicones. Silicones seal hair strands, stopping air and moisture being able to penetrate deep to nourish hair. Read about silicones in hair care here.

Our Pure Mild Shampoo has been scientifically formulated for over a year to ensure a formula to delight curls. With a waxy, buttery consistency, it was designed as a sort of co-wash, but with a superior washing power: thanks to delicate surfactants and Coconut, Chia, and Sacha Inchi Phyto-oils it nourishes and moisturises the hair during washing, leaving it clean, soft, and healthy. It’s formula and ingredient mix is like no other. When talking hold, you need to figure out which product works for you and your curls, it may be a curling cream,  gel,  mousse, or a mix! Type 3/4 curls often need a gel for extra hold.

             

Dry your curls the right way

Your finished curls depend on how you dry them. You’ll need to experiment and find out which drying technique works best for you. Air drying may work for some and not others, whilst many will need to diffuse. Air drying tips: Lay a microfiber towel or T-shirt down on a flat surface, lean over (flipping your hair upside down) and place the ends of your hair in the center of the towel. Lower your hair to allow your curls to scrunch towards your scalp, then wrap the towel/t-shirt. This is called plopping and can be seen below.

Eat right 

Hair health starts from within! We can our hair the most nutritious products possible but we also need to be filling our bodies with nutrition too. Your curls will thrive with your diet is rich in vitamins, protein and healthy fats. Don’t forget about hydration, water, water, water.            

We’ve seen it once, we’ll see it a million more times, TIKTOK is making us question EVERYTHING. The question on everybodies lips right now is.. ‘Is my hair naturally curly?’ If you suspect your hair may be anything but straight, check out these hints and signs that will help you decide your curly fate.

1. Your wet hair forms movement

Next time your hair is wet, and unbrushed, check to see if curls or waves form. Lifting small clumps at the roots and gently shaking often helps waves and curls to establish their pattern. The reason not to brush hair wet is because brushing may encourage your waves or curls to stretch out and appear straight.

2. Your hair line is wild

Whether your hair is up or down you have baby hairs, strays, and wisps flying wild. Often stubborn and unruly, these little hairs have a mind of their own, no matter how much hairspray you use.

3. Your parting chooses itself

We all have a dream that our hair does exactly what we want it to, with curls, a dream parting is rarely a reality. Curly, wavy hair lifts where it wants to, and curl clumps have no exact science or map; your hair will choose where is feels and lays best, don’t fight it.

4. Frizz is a big part of your life

Lack of moisture is the leading cause of frizz. When curls and waves lack moisture they will scream out to the atmosphere and ask for it; dry hair will absorb moisture from the air, causing frizz, which also explains why humidity can send your hair into a frantic frizz ball.

5. Random Volume

Straight hair is often lacking in volume, curly hair is often the opposite. Although, you won’t have much control of where the volume starts or stops. Cowlicks, bedhead, and random poofs of volume are often tell tale signs of your curly status.

6. Air drying leaves hair dancing

If your hair is anything but straight when you leave it to air dry then chances are your hair is curly/wavy.

7. You have family with curly hair

Genetics play a part in your curls. If you have a Grandmother, Mother, or Aunt with curly hair there’s a chance you may be part of a curly family.

8. Your hair feels dry for no reason

Does your hair feel dry despite your moisturising masks and treatments? Curly, wavy hair is prone to dryness and frizz because it’s harder for your natural oils to coat each strand. As well as this, curls are porous and affect how hair retains moisture.

9. Your hair has changed over time

Hair texture changes over time, many of these changes are due to he maturation process. However, other reasons including age, stress, diet and hormonal changes play a part in hair texture.  Straight hair will usually stay straight throughout these events,  or hair will return straight thereafter, e.g. after a hormonal change, such as pregnancy.

So, you still may be asking ‘Is my hair naturally curly?’ one sure way to tell, is to give a curly hair routine a go!

   

After a whole year of development, the ELASTI-CURL line is finally here! Whilst formulating and experimenting, we discovered and learned a lot about curly hair: its needs, its structure, the various types of curls, and how to keep them all bouncy and healthy. Extensive detailed research and countless trials later, here we are today, presenting the results of these exciting and months of work. ELASTI-CURL is the ideal synthesis to take care of curly and wavy hair. It combines the experience of Insight Professional with the best Phytoextracts and ingredients that promote hydration, nourishment, and shine. Having worked with hair for over seventy years, we know that each hair is a world of its own. This is a known truth, but it is even more so when it comes to curly hair: a mosaic of patterns, textures, and shapes, all different. No two curls are alike, so how do you create a product that can satisfy all types of curls? Listening, observing, and trying. Our goal was to formulate a delicate but moisturising wash, create high-quality protective and multitasking styling and finishing products. The focus was placed on the strengths of curly hair, working to create a line capable of preserving hydration, helping to detangle, condition, and nourish. Another great plus of the ELASTI-CURL line is that it can improve the elasticity of the strands, helping to reactivate and preserve the memory of the curl pattern, making it defined and bouncy. ELASTI-CURL is an essential line: three products to be used individually or combined for maximum results. Let’s explore the products. DELICATE PURE SHAMPOO This shampoo is a real curly treat. With a waxy, buttery consistency, it was designed as a sort of co-wash, but with superior washing power: thanks to delicate surfactants and Coconut, Chia, and Sacha Inchi Phyto-oils it nourishes and moisturises the hair during washing, leaving it clean, soft, and healthy. STYLING CREAM FOR CURLY HAIR A styling cream with an anti-frizz effect. This wonder cream keeps the hair defined, even in humid weather, and creates soft and elastic curls, without weighing them down. It highlights the pattern of the individual strands, while preserving volume, without leaving residues. ELASTICIZING OIL FOR CURLY HAIR A nourishing and elasticizing oil that seals the cuticles while maintaining moisture inside the hair. Its mixture of Phyto-oils makes it perfect for different uses, both as a finishing product and as a pre-shampoo treatment. This last use, especially recommended for thicker and denser curls, consists of applying a dose of elasticizing oil to dry hair before shampooing and keeping it on for half an hour or more. This process will help untangle the hair and give it a boost of nourishment. ELASTI-CURL, the latest Insight Professional innovation is ready to reactivate your curls!

COSMOS STANDARD AND ENVIRONMENTAL SUSTAINABILITY 

What is the COSMOS NATURAL certification?

This internationally recognised strict standard was developed by the five main European certifying agencies for natural and organic cosmetics (BDIH – Germany, COSMEBIO & ECOCERT – France, ICEA – Italy, SOIL ASSOCIATION – United Kingdom) and it establishes the requirements to be met in order for a cosmetic product to be called genuinely organic and/or natural AND are produced to the highest feasible sustainability practices. Its purpose is the application of the principles of sustainable development throughout the cosmetics supply chain, from the characterisation of the raw materials to the distribution of the finished products. These rules are:

• Promote the use of products from organic agriculture, respecting biodiversity;
• Use of natural resources in a responsible way, respecting the environment;
• Use of processes and productions that are clean and respectful of human health and 
of the environment;
• Integration and development of the Green Chemistry concept.

The final goal is to deal with the issues that are essential for the environment and for the well-being of humans on the planet, to promote the development of more and more natural and organic cosmetic products.

Why we chose to ensure COSMOS NATURAL certification:

We have always wanted to advocate clean products that are sustainable, we want to hold ourselves to the highest standards so that our customers can, in turn, be assured of our efforts. By achieving our COSMOC NATURAL certification our customers know they are part of a planet changing movement. We love our planet, we love our products and we love our customers, so transparency is key for our continual thriving relationship; the trust of our customers means everything to us.

How are our products COSMOS NATUAL?

• Our formulations contain a high percentage of natural origin ingredients;
• The percentage of components of natural origin is indicated on the finished product;
• Our packaging is minimal to decrease the impact on the environment.

 

If you’d like to read more about the COSMOS NATURAL certification click here.